LOCAL PR AGENCY VS. GLOBAL: WHO IS RIGHT FOR YOU?

Benefits of a Local PR Agency

1. Laser Like Focus

Boutique agencies typically specialize within one or two similar sectors. Collaborating with companies from a single industry increases an agency’s expertise and strengthens their influence with relevant media.

 STIR Public Relations specializes in the food & beverage industry.

STIR Public Relations specializes in the food & beverage industry.

2. Big Fish, Small Pond, Less Expensive

Boutique PR agencies are usually sought after by clients with limited budgets, however, the benefits do not stop there (a ‘you get what you pay for’ mindset isn’t always relevant in this situation.)  By keeping overhead low, smaller agencies are able to provide more attention to their clients, while offering lower rates. Working with a smaller agency also increases your chance of being the big fish in a small pond- a favorable scenario for any business.

3. What You See, Is What You Get

Often times, a large agency will send senior people to initial meetings and pitches, but once the contract is signed, you may find your project being relegated to a team of junior staff members, or even interns. With boutique agencies, senior people, with vast experience usually touch every aspect of your campaign.  

 Robin Smith, founder of STIR Public Relations, presents the latest Chivas cocktail at Aberdeen Street Social. 

Robin Smith, founder of STIR Public Relations, presents the latest Chivas cocktail at Aberdeen Street Social.