Rocket Internet-backed foodora launches Hong Kong’s first 30-minute food delivery service
Hong Kong, 30 September 2015 – foodora, a Berlin-based premium-restaurant delivery service is expanding to Hong Kong. foodora offers a first-class alternative to traditional takeaway options and employs an advanced logistics algorithm to ensure that food maintains its high quality and arrives at the customer’s doorstep or office, on average, within 30-minutes.
Founded less than one-year ago, the startup has set itself apart from traditional delivery services by working only with high-end and trendy restaurants, such as Dragon-i, Iberico, Check-In Taipei, The Boss and Le Port Parfume. Exclusive delivery contracts with no-reservation, restaurants such as Little Bao will offer hungry Hong Kongers an alternative to waiting in a queue for trendy eats.
Behind the scenes, foodora’s proprietary logistics system determines the optimal route between restaurants and customers to help drivers navigate the dense traffic of Hong Kong. The company's dedicated, uniformed and friendly delivery team ensures maximum food quality and transportation standards by not stacking orders and knowing their terrain extremely well. The newly launched foodora app offers customers peace of mind, by sending updates along the entire order process. This allows customers to relax while they look forward to enjoying their meal in the comfort of their home or the convenience of their office.
Mat Podesta, CEO of foodora Hong Kong, remarks: “Hong Kong is one of the world’s great global cities and as such should have access to world-class food delivery services. foodora wants to introduce a new benchmark of reliability, speed, and quality, bringing Hong Kongers what other markets already enjoy.”
With over 100 partner restaurants, foodora Hong Kong is shaking up the online food delivery scene. Through its online platform, partnering restaurants enjoy access to a large and engaged customer base, leading to increased revenues without the need to employ their own couriers, or increase their restaurant seating capacity. Currently delivering to Central and Sheung Wan, foodora plans to expand their delivery area to TST, Wan Chai, and Causeway Bay with an expanded list of 400 restaurants by the end of 2015.
“Few realize Dragon-I has very talented chefs serving some of Hong Kong’s best Chinese and Japanese food. With foodora we can now extend the Dragon-I experience into homes and offices,” says Raymond Young, General Manager of Dragon-I.
The startup gained traction in its home market of Berlin and began making plans to scale the business with support from German Internet platform Rocket Internet. Plans to quickly expand the business globally.
New customers can receive HK$50 off their first order with code: HELLOHONGKONG
How does foodora work?
Through www.foodora.hk or via the foodora app, consumers can enter their location, view a list of quality-only restaurants serving their neighborhood, and place an order in the comfort of their home, office or even while on-the-go. The order is then carefully prepared by the restaurant, picked-up by the foodora logistics team, and delivered to the customer in only 30 minutes.