Press Release


Absolut Vodka, Absolut Elyx, G.H. Mumm Champagne, and Chivas Regal are providing the perfect gifts for partiers, luxury-seekers, risk-takers, and difference-makers

 This holiday season, new bottles from Absolut Vodka, Absolut Elyx, G.H. Mumm Champagne, and Chivas Regal are helping holiday-shoppers to cross names off their holiday shopping lists quicker than ever.


Absolut Vodka

Absolut introduces its latest limited edition bottle, Absolut Facet, a blue bottle featuring an asymmetrical design. The round edges of the Facet bottle have been cut into like a gem, creating a number of faces that catch the light in unique ways, symbolizing the many directions #AbsolutNights can take you. The aesthetic is reminiscent of spontaneous moments of nightlife magic, highlighting that the best nights happen out of the blue Absolut Facet is available with a free Absolut limited edition speaker at 7-11 (listed at HK$180)

Absolut Elyx

For the luxury-lovers, Absolut Elyx, bathed in its rustically elegant copper bottle, is a gift that is sure to please. Absolut Elyx is the world’s first vodka created specifically for sipping, and is the result of manual processes, authentic craftsmanship, and human supervision through every detail of production. This silky-smooth vodka is a unique combination of traditional handcraft, copper distillation and cutting-edge design. The copper naturally catalyzes trace compounds in the spirit, purifying the vodka and adding a highly prized silky texture and taste. Crafted from single-estate wheat, from seed to bottle everything is done within a 15-mile radius of the distillery in Ahus, Sweden; this ensures quality control and perfection in every detail. Absolut Elyx is available  from Watson’s Wine (listed at HK$458)



G.H. MUMM Champagne

In the spirit of celebration that has become its hallmark, G.H. Mumm Champagne has commissioned multi-award-winning designer Ross Lovegrove to design their most revolutionary bottle yet, Mumm Grand Cordon. Unveiled in Hong Kong in conjunction with the FIA Formula E Championship, the Mumm Grand Cordon bottle has no front label – instead, the G.H. Mumm signature and eagle emblem are printed in gold directly on the glass. The bottle is a reinterpretation of the famous Cordon Rouge red sash, which is celebrating its 140th anniversary this year. On Mumm Grand Cordon, the red sash is transformed into a genuine red ribbon, which is actually indented in the glass. The revolutionary new bottle is available at Watson’s Wine and (listed at HK$438)




 Chivas Regal

Chivas Regal, the world’s first luxury Scotch whisky, has partnered with premium audio producers LSTN Sound Co., to craft unique whisky and music accessories to celebrate their shared passion for craftsmanship, style and generosity. The initiative – Generosity: Amplified – features a range of activity aimed to raise funds for Starkey Hearing Foundation, including an innovative limited edition Chivas 12 Year Old gift tin. The creative partnershiip between Chivas and LSTN Sound Co. has seen the creation of a limited-edition gift tin to house premium Scotch whisky Chivas 12 Year Old. Inspired by sound, and featuring images of deconstructed headphones the gift tin has been designed to create disruptive on-shelf presence with a new square-to-round shape.  Both Chivas and LSTN Sound Co. recognise the growing desire amongst modern gentlemen to seek authenticity and depth in both their lifestyle choices and purchase decisions, so a percentage of the profit from limited edition gift tin will be donated to Starkey Hearing Foundation - a pioneering charity that has provided more than 1.8 million hearing aids and care to people in need in the last 30 years. It is estimated that the partnership will give around 15,000 people the gift of hearing. The limited edition LISTN gift tin will be available at Wellcome and Marketplace by Jason’s (listed at HK$428)