MUMM CHAMPAGNE CELEBRATES HONG KONG’S FIRST FIA FORMULA E CHAMPIONSHIP WITH AN EXHILARATING LINE-UP OF RACE THEMED BRUNCHES, PARTIES, AN LKF TAKEOVER, AND OPPORTUNITIES FOR VICTORY
(Hong Kong, 1 September 2016) FIA Formula E Championship, the world’s first all-electric racing series, is commencing their third season in Hong Kong this October 8-9 and Mumm Champagne is fuelling the celebration. Formula E represents a vision for the future of the motor industry, serves as a framework for R&D around the electric vehicle, and promotes clean energy and sustainability, making it a natural partner for Mumm, a brand that, throughout history, has consistently pushed boundaries in the pursuit of victory through dedication, a passion for innovation and a constant quest for excellence. Mumm, the official champagne partner of the FIA Formula E Championship is commemorating Hong Kong’s first ePrix with a series of race themed parties, brunches, an LKF takeover and chances to win tickets to the races. The adrenaline rush of the race weekend will culminate in an exclusive invite-only party that introduces Hong Kong to the revolutionary new Mumm Grand Cordon bottle.
Formula E offers a uniquely exciting and accessible experience for Hong Kong’s motorsport enthusiasts, such as unprecedented opportunities for audience participation and a circuit boasting iconic views of Victoria Harbour. Mirroring this city-centre track, Mumm, is hosting a series of race-themed brunches and after-brunch parties at Central locations such as the Conrad, Zuma, and Aberdeen Street Social and The Envoy. The race-themed revelry will commence 10 September and continue every weekend leading up to race weekend. In addition to remarkable food, Mumm cocktails, and live music, each venue will play home to interactive race-themed entertainment and plenty of victorious photo ops. Event goers may even win an opportunity to witness all of the Formula E action live by entering the #RaceToCelebrate competition. Diners and revellers attending any Mumm race events are encouraged to post photos on Instagram tagged with #RaceToCelebrate and @GhMummHK for a chance to be awarded with a pair of 2016 FIA Formula E HKT Hong Kong ePrix Grand Stand tickets (valued at HK$4760) and an invitation to the exclusive unveiling of the Mumm Grand Cordon on October 9th 2016.
The Conrad is hosting Formula E After Brunch Oasis Hours, Saturday and Sundays that will feature a terrace BBQ platter, a glass of Mumm champagne, a sabrage demonstration and live music (HK$298) or for an additional HK$150, two hours of free-flow. Brunch-goers at Aberdeen Street Social will enjoy Formula Social (16, 17 + 18 Sept.) where they’ll add Formula E photo-ops, and 2-hours of free-flow Mumm (HK$220) to their a la carte brunch. Zuma’s legendary sushi and sashimi filled-brunch (24 + 25 Sept.) will receive a celebratory injection of Mumm when diners add on free-flow Mumm Champagne (HK$150) while enjoying live music, ring toss games and sabrage demonstrations. Additionally, every Saturday from 24 September, Zuma’s DJ fuelled after brunch party, Saturday Sessions, will feature two hours of free-flow Mumm for an additional HK$150. The Envoy (beginning 10 September) is hosting a Formula E on the Terrace party every Saturday from 5 pm that offers live music, sabrage demonstrations, a mumm tasting booth, and Formula E photo booth in addition to special prices on Mumm bottles and champagne cocktails.
Launching 30 September, and running four consecutive weekends, Mumm and the #RaceToCelebrate will takeover LKF. Every weekend night, the Mumm team will be holding court over LKF and Wyndham with very special prices for Mumm bottles and glasses. Over 15 bars and clubs, such as Tonic, Quinary, Rummin’ Tings, and Linq, will participate in this interactive promotion.
The month of champagne-soaked partying will conclude with the unveiling of the Mumm Grand Cordon bottle at Dragon-i. This breath-taking bottle is the most innovative design in the 189-year history of Maison Mumm. The bottle’s revolutionary shape, in particular its long, slender neck, necessitated a whole series of innovations to the traditional champagne production process. Uniquely for premium champagne, the bottle has no front label – instead, the G.H. Mumm signature and eagle emblem are screened in gold directly on the glass.