IN CELEBRATION OF HONG KONG ART WEEK MAISON MUMM OFFERS CHANCE TO WIN A ONE-YEAR SUPPLY OF MUMM CHAMPAGNE
As the official Champagne partner of Art Central, Mumm Champagne proudly presents MEDIA X MUMM for the second successive year. This year, MEDIA X MUMM is a daring showcase of video and new media serving as a platform to celebrate exploration within the digital realm. This moving image sector features British celebrated film artists Guy Sherwin and Lynn Loo with their renowned 16mm film projections and photography works including Eye (1978), Metronome (1978) and Washi (2014). Offering an immersive experience at the MEDIA X MUMM Champagne Bar, experimental motion video works by international artists will be exhibited across four dynamic screens. Artists and galleries include:
· Artereal Gallery (Sydney): Aziz+Cucher, Liam Benson, Owen Leong, Anna Carey, Shoufay Derz, Jess MacNeil and Sylvia Schwenk
· Art Projects Gallery (Hong Kong): Sarah Jing Choo
· De Buck Gallery (New York): Rashaad Newsome
· MARS Gallery (Melbourne): Stephen Haley, Hannah Raisin and Diego Ramirez
In addition to the MEDIA X MUMM exhibit, the champagne house offers an immersive Champagne bar to fuel the fair, a high-voltage harbor-front party, and a daring opportunity to win a one-year supply of Mumm Champagne.
Win: tickets to Art Central, MEDIA X MUMM Harbour Party, and a 1-year supply of Mumm Champagne
In the lead up to Art Central, Mumm Champagne offers their most daring social media fans opportunities to win fair tickets, complimentary glasses of Champagne, and a 1-year supply of Mumm Champagne (52 bottles). Dares will be posted on Mumm Champagne’s Facebook and Instagram (@ghmummhk) accounts asking followers to record themselves completing the dares and to post the videos on their own Instagram accounts, tagging @ghmummhk and #WeDareYou #MediaXMumm. The best videos will be chosen by 17 March and will receive tickets to Art Central and the invitation only MEDIA X MUMM Harbour Party, with one daring winner receiving a 1-year supply of Mumm Champagne (52 bottles).
Complimentary Art Central Tickets + MUMM Aperitivo
Receive a complimentary Art Central Ticket with the purchases of Mumm Champagne from Hong Kong’s finest restaurants + Celebrate the launch of Le Marché by Philippe Orrico
In the lead up to the fair, diners at Isola, Gaia, Joia, Va Bene, Red Bar, and the Langham’s Palm Court and Artesian Bars will be awarded with a complimentary Art Central ticket when purchasing a bottle of Mumm Champagne.
New this year, the MEDIA X MUMM Champagne Bar is operated by Chef Phillipe Orrico’s team (of Michelin-starred ON Dining and Upper Modern Bistro), who has built Le Marché by Philippe Orrico, a pop-up restaurant in the Art Central tent for the duration of the fair. To celebrate this collaboration, on 10 March (6p), Tartine hosts Mumm Aperitivo, a preview of Le Marche featuring complimentary canapés by Chef Philippe Orrico and a complimentary glass of Mumm Champagne. A second preview event, held at ON Dining on 17 March (6p), also offers canapés and Champagne.
MEDIA X MUMM Champagne Bar
Art Central, Central Harbourfront, Hong Kong from Tuesday, 21 March to Saturday, 25 March 2017 (VIP Preview / First Night Monday, 20 March)
MEDIA X MUMM is an expression of Art Central and Maison Mumm’s shared values of pushing boundaries and leading through innovation. This moving image sector includes an immersive experience at the MEDIA X MUMM Champagne Bar, where experimental motion video works by international artists will be exhibited across four dynamic screens.
The fair offers multiple touch points to refuel on champagne including, roaming Champagne Trolleys (HK$100- glass, HK$500- bottle) and the Fernet Hunter Bar. In addition to the standard glasses and bottles, the Fernet Hunter Bar offers innovative cocktail pairing Mumm Champagne with Fernet and Yuzu Shu (HK$120)
MEDIA X MUMM HARBOUR PARTY
Invitation-only party, 21 March
Mumm Champagne also hosts Art Week’s only high-voltage party on Hong Kong’s harbourfront. The invitation-only MEDIA X MUMM HARBOUR PARTY marks the commencement of Hong Kong Art Week with a night of champagne popping revelry and a renowned DJ acting as a kinetic force providing partygoers with an immersive celebration of pushing boundaries. The night will be fueled by the new Mumm Grand Cordon, Maison Mumm’s most daring bottle design yet.