MUMM CHAMPAGNE USHERS IN HONG KONG ART-WEEK FOR THE SECOND YEAR WITH CENTRAL HARBOURFRONT’S ONLY HIGH-VOLTAGE PARTY
Hong Kong Art Week officially commenced last night with the exclusive invitation-only MEDIA X MUMM Harbour Party, hosted at Art Central by Mumm Champagne. For the second year, Hong Kong Art Week’s only high-voltage party took stage on Central’s iconic harbourfront to power a night of champagne popping revelry, high-flying VIPs, dancing, and digital displays.
To be expected from a brand synonymous with pushing boundaries, the iconoclastic bash broke the tradition of sedate art parties typically flanked with sleepy guests slowly sipping bubbles whilst debating the merits of classical art. Over 700 of Hong Kong’s most progressive VIPs and champagne-lovers converged on the Harbour Party to celebrate Hong Kong Art Week with Art Central’s official Champagne partner, MUMM. The guest list boasted names such as Jenny Lam, Antonia Cruz, Veronica Lam, Max Johnson, and Gordan Lam.
Throughout the night, music sponsored by BEHIND, led the crowd through a boundary-bending eclectic mix of new discoveries, chart hits, and nostalgic throwbacks, while dancers and digital displays reflected the feel of this year’sMEDIA X MUMM exhibit, Art Central’s moving image sector.
The MEDIA X MUMM Harbour Party was fueled by the new Mumm Grand Cordon bottle, the house’s most daring bottle yet. With the iconic red sash embedded directly into the bottle, the Mumm Grand Cordon represents the innovation and break from expectations represented at the MEDIA X MUMM Harbour Party. Those looking for a taste of this invite-only celebration may enjoy the Mumm Grand Cordon at PLAY, Dragon i, and Tonic.