This Movember, Jameson is teaming up with Seven Brews and local bartenders to support a cause deeply resonating with our local communities. Bond and Connection is always one of the core values of Jameson. For the first year, Jameson joined hands with Movember to encourage conversation about men's health over a Jameson Hitchhiker and drive awareness for the cause with those at the heart of our communities. During the month of November, 5HKD from the sale of each Jameson Hitchhiker, the brand’s newest drinking ritual of Jameson and beer, will be donated to the Movember Foundation. The Jameson and Seven Brews Hitchhiker will be available from Hong Kong bar favorites: Rula Bula, Stockton, Aberdeen Street Social, Employee’s Only, Behind Bars, and Le Boudoir. The fundraising will kick off 1 November with a Shave-Off party at Rula Bula. 


Movemberis an annual event involving the growing of moustaches during the month of November to raise awareness of men’s health issues, such as prostate cancer, testicular cancer, and men’s suicide. In 2017 the Movember community championed men’s health in 20 countries around the world. Through the growth of more than half a million moustaches, a total of HKD519 million was raised. In Hong Kong, The Jameson Hitchhiker, a drinking ritual involving alternating sips of Jameson and beer, will support these causes with a 6-bar wide fundraiser benefiting the Movember Foundation. During the month of November, for every sale of a shot of Jameson alongside a Seven Brews Beer, 5HKD will be donated to the Movember Foundation. 


The month-long fundraiser kicks off 1 November, 6pm till midnight with a Shave-Off party at Rula Bula. The night will offer music, a shave-off station supported by Paragon Studio, games, gifts, and plenty of Jameson x Seven Brews Hitchhikers. 


Frantz Hotton, Managing Director of Pernod Ricard Hong Kong and Macau, says about the Jameson fundraiser: “We are honoured to support the Movember Foundation in Hong Kong. The donations from the sales of the Jameson Hitchhikers help raise awareness and investment to tackle some of the biggest issues affecting men’s health.” 



Support each bar’s Movember team with funds that will ultimately go to institutes or research organizations fighting to find cures. Or create your own team and join this moustache movement that stems beyond a “handle bar.”


Jameson x Seven Brews Hitchhiker Movember Challenge Website: