LE BOUDOIR USHERS IN A NEW BAR CATEGORY TO HONG KONG: THE DRINKING PARLOUR
This November, a new Le Boudoir reemerges as Hong Kong’s foremost drinking parlour. In 2010, Le Boudoir opened as Hong Kong’s inaugural Speakeasy, a trend that has gone on to saturate the city’s drinking culture. Now, to continue with their tradition of establishing new embraceable trends, Le Boudoir introduces a new category to Hong Kong’s bar scene, the drinking parlour.
In appreciation of the evolving zeitgeist of Hong Kong, Le Boudoir now offers an inclusive and accessible venue that is free of pretenses. A drinking parlour aims to be a place to meet, chat, date, and drink. The epitome of ‘you can sit with us,’ the new re-imagined Le Boudoir has dropped pretense and is now a venue that has been ‘un-done’.
Working with Hong Kong based street artist and award-winning interior designer, Szabotage, the interior of Le Boudoir has been stripped of its pomp and replaced with the impression of a house aged by time and rebellion that has emerged cooler for its trouble. The gilded frames have been assaulted with paint, the paintings sabotaged with neon accoutrements, and the venue has been outfitted in unexpected sprays of copper. The juxtaposition creates an ambiance that doesn’t deny its past, but has evolved into a more self-aware version of itself.
The copper comes as a nod to the house’s benefactor, Absolut Elyx, a brand the embraces raw authenticity as luxurious. The single-estate copper crafted luxury vodka offers an ethos of luxury worth celebrating, and their aesthetic is subtly evident throughout the interior of the new Le Boudoir. The venue is now Hong Kong’s first extension of L.A.’s ever instagrammable Elyx House.
Benoit Proust, who has recently taken over co-ownership of Le Boudoir, says: “The city’s bar scene is ever-evolving, the world is changing, you can’t be satisfied and think that yesterday’s favorite trend will still translate tomorrow. Le Boudoir was Hong Kong’s first speakeasy, and now this category has exploded- we want to keep the tradition of introducing Hong Kong to something new. We think the city is hungry for more inclusion, for a place to meet where you can talk, meet new friends, bring a date, not be a stranger, and so forth. This is what we want to give to Hong Kong.”
The new Le Boudoir reawakens Friday, 17 November, and welcomes guests with free-flow Absolut Elyx cocktails from 10-11pm. To RSVP: Booking@LeBoudoir.hk