ABSOLUT ELECTRIK REVEALED FOR THE FIRST TIME IN HONG KONG AT THE CLOCKENFLAP MUSIC & ARTS FESTIVAL
Absolut Vodka is premiering their newest limited edition bottle, Absolut Electrik, at Hong Kong’s premier outdoor music and arts festival. The Absolut Electrik Bar will amplify the Clockenflap experience with a multi-sensory offering of flavours, colours, lights, and movement. In the lead up to the legendary three-day event, Absolut Vodka will offer festivalgoers various opportunities to gain complimentary access to Clockenflap.
The Absolut Electrik twin bottles feature two cutting edge hues, Electrik blue and silver that combine to create an aesthetic reminiscent of flashing lights and pumping beats. Absolut Electrik evokes feelings of energy with the potential to make any night an electrical one. The Clockenflap festival bursts with passion and ingenuity; generating the ideal backdrop for Absolut Electrik’s mission to infuse creativity and transform the night.
The Absolut Electrik Bar, conveniently situated across from Clockenflap’s Electric Stage, will feature a luminescent lounging area to sip Absolut Electrik cocktails that have been hand-crafted in celebration of Clockenflap. Cocktails will include the Absolut Electrik Blue Mule, a take on the traditional Moscow Mule. The Absolut Electrik Bar will be an innovative photo-worthy backdrop guaranteed to garner likes from all.
Absolut Vodka will deliver plentiful opportunities to score complimentary Clockenflap tickets. The first chance will be the Electrik Hong Kong Nights competition. Between 26 October and 20 November, hopeful festivalgoers can purchase any bottle of Absolut Vodka to stage a creative photo featuring an iconic site that illustrates an ‘Electrik’ night in Hong Kong. Photog aspirants can then message their shot to Absolut Vodka HK’s facebook or post to Instagram with #ElectrikNight and #AbsolutHK. The five most creative photos will be chosen and their submitters and a guest will head to Clockenflap for a truly Electrik night.
Absolut Vodka will also offer Clockenflap devotees a first sip of new Absolut Electrik cocktails. Red Bar at IFC, and various other nightspots, will offer an innovative secret menu, designed to build anticipation and boast the flavours of the festival.