MEDIA X MUMM HARBOUR PARTY
MUMM CHAMPAGNE USHERS IN HONG KONG ART-WEEK WITH THE FIRST HIGH-VOLTAGE PARTY TO HIT CENTRAL’S HARBOURFRONT
(Hong Kong, 23 March 2016) Hong Kong Art Week commenced last night with the exclusive invitation-only MEDIA X MUMM Harbour Party, hosted at Art Central by Mumm Champagne. The first ever high-voltage party on Central’s iconic harbourfront powered a night of champagne popping revelry, high-flying VIPs, and live performances from cutting edge artists.
To be expected from a brand synonymous with pushing boundaries, the iconoclastic bash broke the tradition of sedate art parties typically flanked with sleepy guests slowly sipping bubbles whilst debating the merits of classical art. Over 400 of the artworld’s most progressive VIPs and champagne-lovers converged on the Harbour Party to celebrate Hong Kong Art Week with Art Central’s official Champagne partner, MUMM. The guest list boasted names such as Joey Ma, Adeline Chan, Caroline Fok, Kayla Wong, and Veronica Lam.
Throughout the night, New Media artist Jack Mclean presented by The Container [Tokyo], engaged partygoers with his Sad Clown performance piece. Mclean is also represented in MEDIA X MUMM, the fair’s first exhibition of avant-garde digital, new media and performance art. His Sad Clown performance character allowed the artist freedom to collaborate and experiment over the course of the night, and dared onlookers to push beyond the standard boundaries of their expectations. Also performing during the night was artist Latai Taumoepea. This avant-garde performance artist explored the concept of racial identity with a discreet piece that found her stripped down in the middle of the crowd while she covered her body with zinc oxide sunscreen under the Hong Kong skyline in complete darkness.
To close out the night, in a previously unannounced performance, British multivocalist, and musician, Beardyman, regaled the crowd with a display of his renowned beat-boxing skills. Beardyman is an international phenomenon known for pushing the boundaries of what people expect from a human beatbox with his innovative skills. His latest track, Death of EDM with David Guetta and Showtek, has sent the public into overdrive. With millions of online views and listens, his creative impact to the music world captures the ground-breaking essence of G.H.MUMM and proved the perfect pairing to a night fueled by two exclusive Mumm limited edition bottles of Cordon Rouge.
Symbols of energy and innovation, both the No1 Silver and the reflective David Guetta bottles will now be on offer in Hong Kong. Those looking for a taste of this invite-only celebration may enjoy the Mumm No1 Silver bottle at Cabana, Drop, and The W Hotel, while the reflective David Guetta bottle is available exclusively at Dragon-i.