For the fourth consecutive year Mumm Champagne is the official champagne partner of Art Central. A natural fit, Mumm Champagne and Art Central share the same values of leading through innovation and pushing boundaries. For the 2019 Art Central fair, Mumm Champagne celebrates the collaboration with the Mumm Grand Cordon Stellar Lounge, edible art in collaboration with PAUL LAFAYET and Hotel Icon, and by hosting Art Week’s, now legendary, VIP harbour-front party. The invitation-only MUMM HARBOUR PARTY introduces the Mumm Grand Cordon Stellar, the first Champagne bottle designed specifically for space travel.
COUNTDOWN TO LIFT-OFF
In September 2018, Maison Mumm officially launched Mumm Grand Cordon Stellar: a groundbreaking feat of technology that makes it possible for astronauts and other space travelers to enjoy champagne in the challenging surroundings of zero gravity. The fruit of a three-year partnership with Spade - a young agency specialized in space design - Mumm Grand Cordon Stellar employs a revolutionary new bottle and glass concept to transform life in space, making a high-tech champagne ritual available to all in the very near future. Thanks to Mumm Grand Cordon Stellar, Mumm’s art of celebration - along with a range of exciting new taste characteristics - will now accompany daring achievers in the new era of space exploration.
INNOVATIVE EATS: MUMM ART MONTH
To celebrate art month, Hotel Icon and Paul Lafayet have teamed up with Mumm Champagne to offer innovative eats.
Drawing inspiration from Maison Mumm’s out-of-this-world Mumm Grand Cordon Stellar champagne, GREEN at Hotel Icon unveils, ICON Space Odyssey, a limited-edition artistic dessert, which will be served as part of the lobby restaurant’s daily set dinner menu from 11-24 March 2019.
From 15 March to 31 May 2019, the esteemed French patisserie, PAUL LAFAYET offers the Mumm Galaxy Macaron (HKD25), a delectable concoction featuring a creamy white chocolate filling infused with Mumm Champagne. The Mumm Galaxy Macaron is available at all PAUL LAFAYETboutiques in Hong Kong.
MUMM GRAND CORDON STELLAR LOUNGE
New this year, the Mumm Grand Cordon Stellar Lounge offers a respite from the frenetic spirit of Hong Kong where fairgoers can relax and mingle. The lounge features, live DJ sessions, Mumm Champagne by the glass or bottle (HK$100* glass, HK$500 bottle*) the Mumm Grand Cordon Stellar bottle (one of only three produced in the world), and space themed photo ops throughout. Those purchasing a bottle have the chance to learn about sabrage, an exciting technique for opening a champagne bottle with a saber. Unveiled during First Night, the Mumm Grand Cordon Stellar Lounge is open the duration of the fair.
MUMM HARBOUR PARTY
On Wednesday, 27 March, Mumm continues their four-year reign over Hong Kong’s harbour-front with Art Week’s most talked-about party. During previous years, this high-voltage, invitation-only, party has been the playground for over 700 VIP revellers and featured unforgettable appearances by cutting edge performance artists and international DJ, Beardyman. This year, the immersive celebration of pushing boundaries offers a space themed odyssey and features performances by Gary Kang and DJ Spray. Gary is a prominent hip-hop artist, and former member of Running Man, from South Korea, widely referred to as one of the godfathers of hip-hop. Taking the stage at the Mumm Harbour Party will allow guests to say an innovative new side to Gary Kang, as it will be a rare opportunity to see the performer spinning live.
CHANCES TO WIN ART CENTRAL TICKETS
In the lead-up to the fair Mumm offers Champagne lovers opportunities to seize Art Central tickets and coveted invites to the Harbour Party through: facebook.com/champagne.gh.mumm.hk/