KIN IS THE FIRST OMNICHANNEL FOOD APP ALLOWING USERS TO EAT EVERYTHING THAT THEY WATCH
KIN is a revolutionary platform that combines AI and automation to foster human connection through food. Founded by change-driven food and beverage entrepreneurs Matt Reid, Jonathan Yeoh and Malcolm Wood, who saw first hand that there are no winners in current food delivery business models, KIN challenges the fundamentals of traditional delivery in ways that are financially, socially and environmentally more beneficial. Cutting through the clutter of standard online food ordering, KIN offers a highly curated menu of dishes from both acclaimed chefs and new talents, that is constantly learning and evolving, letting the KIN community spend less time scrolling and more time eating. Strategically targeting high-density urban areas such as Taikoo Place, home of its first ecosystem, KIN plans to expand with multiple locations to change targeted vertical populations’ eating habits and naturally create positive environmental impact.
Delivery
KIN’s unique community-driven approach to food ordering includes on-site kitchens (run by KIN), batch deliveries, a shift to circular packaging, and carbon-free transport. This results in freshly cooked food, with higher quality ingredients, delivered faster and less fees than traditional delivery services. Narrowing the circumference of their delivery zone to focus vertically on Grade A mixed use developments, such as Taikoo Place, which houses over 50,000 residents and office workers daily, KIN is able to manage every aspect of delivery and takeaway experience and utilize smart technology that is constantly adapting; on the backend that kind of forecast data means less waste, and improved supply chain management, and for diners it means better food, speed, prices, choice and overall experience. A smaller delivery footprint and a fully contained delivery experience naturally addresses many pain points of traditional delivery services such as building security, a lack of customer service, speed and transparency. A more compact delivery zone will allow KIN meals to be completely circular by 2025.
Re-defined Franchise Model
KIN is pioneering an individual recipe franchise model allowing chefs and brands the ability to tap into markets that historically would have been unreachable for them. Breaking away from the traditional model of needing to build a whole new restaurant, culinary heroes across the region are discovered by a team of seasoned tastemakers to offer KIN communities, trustworthy new favorites alongside familiar flavors. For small restaurants and brands this new style of individual recipe franchising provides unprecedented access to secure scalability while providing diners the ability to easily design their own multi-course meals from curated lists of great food. KIN has already franchised over 220 dishes from 45 well-respected creators into its recipe cloud, including Matt Abergel (Yardbird), Richard Ekkebus (Amber), and Peggy Chan (Grassroots Initiatives), who are offering their well known dishes, in addition to some KIN exclusives. KIN is pioneering production of short form video content about every chef, and dish, with the goal to further deepen the connection with each order despite the digital format. Every dish has a story.
Supply Chain
Managed by a team of seasoned chefs, KIN will have on-premise kitchens in all of their communities that ensure integrity for the recipes and brand images entrusted to them alongside a systematic and ever-evolving approach to ordering and supply chain that naturally allows for less waste, without compromise on quality or convenience. KIN’s proprietary ERP system is uniquely proactive with food costs being calculated in real time, and purchasing and inventory adjusted according to dynamic sales forecasts. KIN’s strict ingredient charter ensures that ingredients for all recipes are sourced from local or regenerative farms by carbon mitigated transport, this enables KIN to change a whole district to move away from the industrial food complex.
Tenant + Building Relationships
KIN is the first food solution that learns what a building wants to eat. In a post-pandemic world where the digitization of the workforce and shifting consumer patterns have put more pressure on landlords than ever before, KIN is a valuable solution to attract and retain quality tenants. The addition of KIN to mixed use vertical developments offers a systemic rethink on the retail mix enabling new social spaces and services that users now demand such as health and wellness. KIN radically changes the food offering at all touch points for a building, from lunch to curated grocery, forcing all Grade A developments to upgrade the building to meet the demands and values of their tenants.
Priscilla Li, General Manager of Taikoo Place, Swire Properties, said, “among the many amenities that we offer at Taikoo Place, diverse F&B choices is ranked as one of the most important factors for our working population. The extensive culinary selection available from KIN, coupled with an advanced app for ordering, as well as arranging takeaway and delivery, will enhance the overall dining experience for the Taikoo Place community, and make us as a Global Business District, even more attractive."
Staffing and Training
KIN is the first app of its kind to be built by proven restaurant operators with purpose-built technology and automation to mitigate common pain-points experienced by restaurants and staff and to overall make jobs easier. KIN’s ordering automation and ERP system enables it to invest in more human culinary talent and create an environment where it is easy for staff to train and learn digitally and ultimately excel.
Matt Reid, CEO of KIN, explains the reasoning behind KIN, “the food industry is in crisis. We believe we need to create systemic change to drive real meaningful impact. Our mission is to create technologies to change the way we eat. KIN enables whole districts to have access to exciting food from food innovators, made with regenerative agriculture, seamlessly available, digitally led with carbon free delivery. This is the first integrated food solution that learns what a building wants to eat. We have built KIN to be highly scalable and plan to expand into every urban vertical community.”
Pre-registration for the KIN app is now live and KIN’s first brick and mortar opens later this year at Taikoo Place’s Devon House. KIN is a new technology that is inspiring and implementing solutions to the food and climate crisis. KIN is going to change the way we eat.