THIS HOLIDAY SEASON THE ABSOLUT ELYX BOUTIQUE PRESENTED BY DRINKS & CO OFFERS COPPER GIFTS AND A GLIMPSE INTO THE WORLD OF ABSOLUT ELYX
This December, Absolut Elyx, the world’s first luxury vodka created specifically for sipping, offers Hong Kong’s first opportunity to take home the brand’s iconic copper wares with Asia’s first pop-up. Located in the heart of Soho, the Absolut Elyx Boutique ushers the holidays in with extravagance and style, by offering luxurious copper gifts including the brand’s coveted copper pineapple, expertly crafted copper barware and engraved copper cups. The brand, famous for their smooth vodka and Hollywood luxe aesthetic, will also host a series of pairing and experiential workshops over the duration of the pop-up.
Known for its silky-smooth vodka and cutting edge designs, the Absolut Elyx Boutique makes crossing names off shopping lists an easy task this festive season. The boutique, spanning two floors, features gifts, available for purchase for the first time in Asia, including the very instagrammable copper Pineapple (HKD799), the new very limited edition "Felix the Gnome" cocktail cup(HK$799, only 99 available in Hong Kong), and other fun holiday inspired items such as copper pineapple and gnome cufflinks and cocktail sets will be available whilst stocks last throughout the festive season. All items come packed in exquisite gift boxes and are primarily designed as gifts.
“Owning one of our copper pineapples has become something of a global phenomenon- it's a beautiful element to add to your home and copper is the foundation of the brand's identity due to the unique role it plays in the production of our vodka itself. The Elyx pineapple's international success played a role in launching our limited edition, Felix the Gnome for the holidays. In Sweden, the gnome, or “tomte” is used as a good luck charm to protect farms and crops” says Miranda Dickson, Global Brand Director of Elyx.
In addition to a trove of copper treasures, the pop-up also offers a wide range of experiences and workshops open to the public from cocktail making workshops, whisky masterclasses to party makeup and hair workshops and drink blogger photography workshops. When it comes to making great cocktails, it’s the passion, expertise, craftsmanship and attention to detail that Absolut Elyx is known for that produces outstanding results every time. The workshops will imbue guests with knowledge behind great alcohol and cocktails through pairing and art experiences.
Who:Absolut Elyx Boutique Pop up presented by Drinks & Co
What:Absolut Elyx Copper Holiday Gifts and Experiential Workshops
Where:57 Hollywood Road, Central
When: 5th to 31stDecember 2018, M-Su 12:00-10:00*