Absolut Elyx, the world’s first vodka created specifically for sipping, is launching a new series of handcrafted cocktails from a selection of the city’s most prestigious bars. This exceptionally smooth vodka is now being artfully prepared for summer at Alibi, Ham & Sherry, Aberdeen Street Social, Mercato, and Studio. The Elyx experience is now also available for take-home from Watson’s Wine (HK458).
This silky-smooth vodka is a unique combination of traditional handcraft, copper distillation and cutting-edge design. The copper naturally catalyzes trace compounds in the spirit, purifying the vodka and adding a highly prized silky texture and taste. Crafted from single-estate wheat, from seed to bottle everything is done within a 15-mile radius of the distillery in Ahus, Sweden; which ensures quality control and perfection in every detail.
“The obsessive use of copper in all parts of the production is what makes Elyx unique. We use sacrificial copper packets in the distillation and a vintage copper still from 1921. It purifies Elyx to the point where there is no need to filter it through charcoal and that's what gives Elyx its unparalleled silky smooth mouthfeel. Copper is also the way our brand comes to life in a warm and playful way, embodying the global shift from luxury through bling to luxury with soul. So #CopperMakesItBetter” says Jonas Tåhlin, CEO Absolut Elyx.
When it comes to making great cocktails, it’s the same passion, expertise, craftsmanship and attention to detail that produces outstanding results every time. While the smooth nature of Absolut Elyx lends itself perfectly to sipping on the rock, or a dry martini, its subtle flavors and smoothness also play well in the finest cocktails. A selection of Hong Kong’s finest establishments now offer the refined luxury of Absolut Elyx in a series of summer cocktails served in the brand’s signature copper coupe cups. Alibi pairs their cocktail, A Golden Garden (HK$238) with a beetroot cured Atlantic Salmon, in this inspired take on food and cocktail pairing, the dish is refreshing while the cocktail is more forward; Ham & Sherry offers the Beverly Hills Copper (HK$120), a refreshing sipper for summer that matches Absolut Elyx with apple, celery, ginger, and lime; Aberdeen Street Social features the Elyx Gimlet, a beautifully simplistic cocktail composed of Absolut Elyx, lime juice and soda; California Tower favorite, Mercato, dazzles guests with the addition of Absolut Elyx cocktails to their newly launched brunch menu including, Ingrid (HK$118) a mix of Elyx, Campari, grapefruit, and orange bitters, Crimson Vesper (HK$118) which combines Elyx with Lillet Rouge and Hayman’s Sloe Gin, and Copper Face (HK$118) a mix of Elyx with Calvados and Apricot Brandy; Live music haunt STUDIO, serves Elyx in their A.M. (HK$140) featuring Avion Espresso Tequila and freshly brewed espresso finished with dark chocolate flakes and garnished with a black cherry; Tivo delights with the Mellow (HK$95), a mix of Elyx, mango juice, passion fruit, and salt topped off with prosecco.
For those looking to take home a bit of copper this summer, Absolut Elyx is giving away bottles of Absolut Elyx and their signature copper coupe glasses on their Facebook page: facebook.com/AbsolutElyxHK