Following his celebrated appearance at the 2015 Venice Biennale, Guru Jimmy has been given carte blanche to fully conceptualise and create his Art Bar, from drinks to décor, and entertainment to ambience. Inspired by his own outlook that the future is not a given, and that all people should have the right to create their own, Guru Jimmy has imagined an Art Bar that gives way to a type of spiritual transcendence that he feels should be available to the masses. Art Central’s installation clearly demonstrates this, and consists of a technicolour dream-state complete with beanbag chairs, ‘material wealth’ rugs, and other spiritual endeavours, making it the ideal location for replenishment, relaxation and reflection.
Guru Jimmy has collaborated with some of Hong Kong’s top mixologists from both Maximal Concepts and ZUMA, resulting in seven brightly coloured cocktails that each resemble a colour of the rainbow. The Art Bar at Art Central will serve the blue, violet and yellow coloured cocktails. It’s All About Me is a violet hued cocktail comprised of violet blossom liqueur, lemon, and ginger, which reflects imagination and spirituality, whilst the blue concoction, Absolut Clarity, using blended orange, lime, and a homemade citrus cordial, symbolises the qualities of creativity and intelligence. The three vibrant cocktails will be available through April at Limewood.
ZUMA represents the energy of the colour red with, the Happy Inner Selfie, a cocktail infused with pomegranate, cinnamon and yuzu, whilst the balance and harmony of the colour green is characterised in, Liquid Assets, a kiwi and pandan-based cocktail. The four cocktails on offer at ZUMA are sweetened only by the fruits’ natural sugars, paying tribute to Ostrer’s battle with sugar addiction as represented in his body of work Wotsit All About. ZUMA, recently named one of Asia’s Top 50 Bars, also promises to enlighten visitors through the various meanings of colour with an extensive food-pairing menu featuring colourful maki, sushi, and interpretative fruit platters. The bar and lounge will feature a live DJ from 7pm throughout the week and a special Art Session on Saturday, 26 March from 2.30pm.
Guru Jimmy will journey between the two venues, offering visitors a glimpse into his colourful world as well as presenting opportunities for ‘happy inner selfies’ for those looking to attain the ultimate happiness. To enhance his vibe of chilled tranquillity, Guru Jimmy will also travel between venues with his specially curated playlist of electro, funk and pop music.
The artist’s Art Bars are reminiscent of Absolut’s newest limited edition bottle design, Absolut Mix, which builds on the six colours of pride in a unique way, allowing the colours to mix together when the bottle is moved while still maintaining their individuality. The new bottle reflects Absolut and Guru Jimmy’s shared beliefs in an inclusive world that allows people to connect without labels. Absolut Mix will be available in Hong Kong this summer.
Additionally, Art Central hosts Ostrer’s latest body of work, Ego Systems, an amalgamation of celebrity icons who seduce their onlookers through traditional and social media with their promises of success, beauty and glamour. ZUMA concurrently hosts Ostrer's critically acclaimed body of work Wotsit All About, a photo series referencing icons of contemporary sugar worship, the artist’s imagined result of a corrupted globalisation and increasingly dangerous methods of food production.